Product Marketing · Growth · Community

Joel Bill
Agyeman-Mensah

Multi-skilled marketing professional driving user acquisition and exceptional customer experiences across startups and the private sector in Ghana and beyond.

View My Work Get In Touch
Joel Bill Agyeman-Mensah
30%
Follower Growth in First Month
4x
Weekly Signups Increase
65%
Email Open Rate Achieved
4900%
LinkedIn Growth in 3 Months

Career

Experience

Achieve by Petra
March 2025 — Present
Accra, Ghana
Product Marketing Analyst
  • Co-created copywriting templates that achieved a 30% increase in new followers across social media in March 2025 with minimal paid media.
  • Launched a targeted campaign to educate 35,000+ followers on savings and investments.
  • Spearheaded 2 marketing campaigns that went viral on X in Q2 2025.
  • Co-hosting weekly X Spaces to drive engagement and increase followers by 20% monthly.
  • Managing website analytics to maintain a bounce rate under 30%.
Mowblox
Oct 2024 — Feb 2025
Accra, Ghana
Growth Marketer (Marketing Lead)
  • Engineered organic campaigns to achieve the first 1,000 website signups in Q4 2024 using only 20% of budget.
  • Scaled website signups from 25/month to 100/week.
  • Planned and hosted three physical Web3 events at UPSA and University of Ghana.
  • Initiated partnership conversations with 7 universities outside Accra.
Mowblox
Nov 2023 — Oct 2024
Accra, Ghana
Community & Social Media Manager
  • Achieved a 65% average open rate on targeted newsletters.
  • Grew LinkedIn followers from 256 to 900+ — a 245% growth rate.
  • Led community partnerships with Bitsika Africa, AyaHQ, ETHAccra, and GDG Accra.
  • Grew WhatsApp blockchain community from 400 to 900+ members.
Afrodata Academy
Dec 2023 — Dec 2024
Remote, USA
Marketing Specialist
  • Boosted LinkedIn followers by 4,900% in 3 months (8 to 400+) through organic marketing.
  • Hosted a session with 80 participants at Ghana's Biggest Digital Innovation Conference.
  • Onboarded 50+ alumni and students into the Afrodata Community.
  • Identified and applied for 5+ grant opportunities to strengthen funding pipeline.
Mino Creatives
Jun 2023 — Apr 2024
East Legon, Accra
Co-Founder · CEO & Marketing Lead
  • Cold called and emailed potential partners, converting 80% of outreach.
  • Led a team of four through major business pivots, fostering a culture of innovation.
  • Pitched to Venture Capitalists from Silicon Valley.
  • Led communication between startup mentors, MEST Africa Portfolio team and key stakeholders.

Capabilities

Skills & Tools

Marketing & Growth
Product Marketing Growth Marketing Email Marketing SEO Content Strategy Community Management Campaign Management User Research
Tools & Platforms
Google Analytics META Ads Google Ads WordPress Canva Google Workspace Microsoft Office Video Editing
Leadership & Business
Project Management Business Development Stakeholder Management Team Building Problem Solving Process Improvement Cross-cultural Teams

Background

Education

Post Graduate Diploma
Meltwater Entrepreneurial School of Technology (MEST)
Sept 2022 — Aug 2023 · Communication, Business & Marketing, Technology
BSc. Agricultural Engineering
University of Ghana
Sept 2017 — July 2021

Certifications

Google Digital Marketing Chainlink Blockchain Fundamentals META Social Media Marketing IBM Enterprise Design Thinking Communication in the Virtual Age · U of Toronto Leadership · Aspire Institute (Harvard) Internet Governance Ambassador · PAYAIG

Let's Connect

Open to Opportunities

I'm always interested in connecting with innovative teams and exploring new challenges in product marketing, growth, and community building.

✉ [email protected] ☏ +233 55 655 2014 ↗ LinkedIn