Career
Work Experience
Achieve by Petra
March 2025 — Present
Accra, Ghana
Product Marketing Analyst
- Co-created copywriting templates driving a 30% increase in new followers across social media in March 2025 with minimal paid media spend.
- Launched targeted campaigns educating 35,000+ followers on savings and investment products.
- Spearheaded 2 marketing campaigns that went viral on X in Q2 2025.
- Creates weekly performance reports with actionable insights to sharpen and inform ongoing marketing efforts.
- Co-creating educational content on investments and financial services across the company's social media pages, garnering over 300,000 views.
- Managing website analytics to maintain a bounce rate under 30%.
Mowblox
Oct 2024 — Feb 2025
Accra, Ghana
Growth Marketer · Marketing Lead
- Engineered organic campaigns to achieve the first 1,000 website signups in Q4 2024, using only 20% of allocated budget.
- Scaled signups from 25/month to 100/week through strategic growth initiatives.
- Planned and hosted three physical Web3 events at UPSA and University of Ghana.
- Initiated partnership conversations with 7 universities outside Accra.
Mowblox
Nov 2023 — Oct 2024
Accra, Ghana
Community & Social Media Manager
- Achieved a 65% average open rate on targeted newsletters.
- Grew LinkedIn followers from 256 to 900+ — a 245% growth rate.
- Led community partnerships with Bitsika Africa, AyaHQ, ETHAccra, and GDG Accra.
- Grew WhatsApp blockchain community from 400 to 900+ members.
Afrodata Academy
Dec 2023 — Dec 2024
Remote · USA
Marketing Specialist
- Boosted LinkedIn followers by 4,900% in 3 months (8 → 400+) through organic marketing.
- Hosted a session with 80 participants at Ghana's Biggest Digital Innovation Conference.
- Onboarded 50+ alumni and students into the Afrodata Community.
- Identified and applied for 5+ grant opportunities, strengthening the funding pipeline.
Mino Creatives
Jun 2023 — Apr 2024
East Legon, Accra
Co-Founder · CEO & Marketing Lead
- Cold called and emailed potential partners, converting 80% of outreach into partnerships.
- Led a team of four through major business pivots, fostering a culture of innovation.
- Pitched to Venture Capitalists from Silicon Valley.
- Led communication between startup mentors, MEST Africa Portfolio team and key stakeholders.